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ORANGE

FOR GOOD CONNECTIONS 2026

#rse #socialmedia #brandcontent

Video coverage of an awareness tour on responsible digital use rolled out across social media.

Eleven recap films delivered within 24 hours and one after-movie, telling the story of Orange's growing #ForGoodConnections commitment to young people and their parents.

1 tour, 11 cities, 1 shared playing field…

TO RAISE YOUNG PEOPLE’S AWARENESS OF RESPONSIBLE DIGITAL USE

From March to May 2026, we travelled across mainland France and its overseas territories alongside the #ForGoodConnections teams, who help 10 to 14-year-olds tackle cyberbullying and excessive screen time through play and football.

Eleven stops: Marseille, Lyon, Calais, Rennes, Le Havre, Metz, Bayonne, Toulouse, La Réunion and French Guiana, before a grand finale at Clairefontaine, the iconic home of the French national team.

Our mission: capture the energy of each day and bring it to the screen, as close as possible to the children, the coaches and the VIP ambassadors, and to the event’s highlights.

One film per stop, delivered the next day…

THANKS TO A 100% LOCAL SET-UP

To keep pace with a tour spread over two months while meeting our CSR commitments, we opted for a 100 % local production set-up at every date, with a lightweight shooting crew drawn from our network and used to immersive shoots.

All of it framed by clear shooting guidelines to guarantee a consistent quality.

The brief was clear: each film ready the day after the stop to feed social media.

And finally, the climax at Clairefontaine, which gave rise to an after-movie condensing the best moments from children and guests.

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