BUSINESS STORIES
International Brand Content campaign composed of portraits of entrepreneurs.
12 entrepreneurs in France, Spain, Italy, the Netherlands, Sweden, and China share their story and that of their business, detailing the role played by PayPal in the development of their online business.
In Europe and Asia, the PayPal brand is known and recognized, but its added value for entrepreneurs is not always well understood. It is in this context that we launched the Business Stories by PayPal campaign, aimed at small and medium-sized e-commerce businesses, PayPal prospects, and users.
• Image : Position PayPal as a partner rather than just a payment tool.
• Influence : Collaborate with young influential brands for the choice of entrepreneurs.
• Understanding : Explain and highlight PayPal’s value proposition (simplicity, credibility, international expansion, conversion).
• Creation of a landing page for each country.
• Distribution of native videos on Facebook and LinkedIn.
• Use of the films as evergreen content on PayPal.com and PayPal CRM programs in EMEA and Asia markets.
• Creation of “stories” called “Small Business Tips” by the entrepreneur, to tease the campaign on smartphones.
• Reach: 6 million
• Video completion rate: 84% (versus an average of 45%)
• Facebook engagement rate: 36%
• +2.4% in new PayPal business account openings on PayPal.com
