REFUND ME IF YOU CAN!
The first advergame designed and deployed for PayPal in France and the Netherlands.
A fully illustrated responsive website using a scrolling mechanic to race against time and demonstrate that traditional reimbursement is a tedious and never-ending experience.
In 2016, PayPal decided to make money transfers between French accounts and to countries in the European Economic Area completely free.
To promote this new peer-to-peer payment service, we designed this advergame based on a scrolling mechanic.
The idea of this “scroll game” was to challenge users to pay back a virtual roommate as quickly as possible but without using the PayPal app.
Players had to scroll with their mouse to go through each of the numerous steps of the traditional reimbursement process between friends and family to reach the final validation step and be among the first 10 to win.
At the end of the game, a Call To Action suggested downloading the PayPal app to pay back friends in just a few seconds, using a phone number or email address.
Participants could then share their scores and challenge their friends on social media.
