THE APRIL MORNING
An internal gathering reinvented as a TV show, for April's 3,000 employees.
A mock "live" filmed at April's Lyon headquarters, released in four languages through AI lip-sync.
The Morning April is the yearly gathering that brings together the Group’s 3,000 employees around the world. For its 2026 edition, part of the Spring 27 strategic plan, April wanted to move beyond the classic format and reinvent the experience.
Our answer: a roughly 70-minute show designed like a live broadcast, continuous and embodied though not aired live, hosted by Audrey Tcherkoff with four guests.
All the energy and spontaneity of live, built around gentle walk-throughs of April’s Lyon building, to break the “filmed meeting” effect.
Rather than a single stage, we chose a show that moves through the offices: entrance hall, lounge, bar, terrace, coffee corner, open space, each guest in their own dedicated spot.
Short, moving transitions carried by our host, a “corporate cinema” framing and all cameras on Ronin gimbals for full freedom of movement.
A talk-show approach that keeps the spontaneous “slices of life”, so that every new spot signals a new topic.
Ahead of the show, we also produced a series of 6 video capsules filmed from Paris to Lyon, and as far as the Alps and Casablanca: expert takes to camera, a cross-interview of partners led by host Victoire Sikora, a playful Q&A module and a best-of of the brand’s sports ambassadors.
All rounded out by a full graphics package, to keep the pace of a real show.
And above all, English, Spanish and Portuguese versions generated with AI (translation, dubbing and lip-sync) that preserve each speaker’s voice and tone for a native feel.
