ORANGE GOOD
Brand content campaign composed of a series of portraits of Orange experts.
Motion-design use cases followed by expert portraits to strengthen Orange’s credibility, proximity and expertise, and to demonstrate its ability to offer and market high-quality smartphones under its own brand.
The operator Orange also sells white-label mobile phones, and this represents more than 20% of terminal sales in Europe.
Even though what we call ODMs (Original Design Manufacturers) are considered a “low-cost” offer, Orange does not neglect product quality. Every mobile phone undergoes a full series of tests to ensure that it meets consumer expectations before reaching the market.
We went to meet the people who carry out these various tests on a daily basis.
To create our portraits of Orange experts, we followed Arnaud in Lannion, who performs 100 drop tests on a mobile phone, as well as Marc, who tests battery endurance, and Alan, who travels directly to South Korea for unannounced quality checks on a manufacturer’s assembly lines.
The 9 video portraits were broadcast simultaneously:
• on Orange’s content platforms
• in Orange retail stores
• through influencer and tech-tester social networks
in France, Spain, Belgium, Poland, Romania and Slovakia.
