{"id":9355,"date":"2024-09-19T11:19:49","date_gmt":"2024-09-19T09:19:49","guid":{"rendered":"https:\/\/www.delasource.com\/projects\/%projects-categories%\/la-culture\/"},"modified":"2025-11-28T14:39:42","modified_gmt":"2025-11-28T13:39:42","slug":"la-culture","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/corporate-en\/la-culture\/","title":{"rendered":"ORANGE GROUP CULTURE"},"content":{"rendered":"\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"2\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/1014258790\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 1014258790)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 1011278666)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">Caring, Responsible and Bold<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\"><strong>CARING, RESPONSIBLE AND BOLD<\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">To support the development of its <strong>new strategic plan \u201cLead The Future\u201d<\/strong> and the shift of its corporate culture toward <strong>three new key values<\/strong> <strong>(Caring, Responsible, Bold) <\/strong>Orange called on Delasource to produce a <strong>high-impact film<\/strong>.<br><br>The objective was <strong>to spread these<\/strong> <strong>three core values<\/strong> across the Group\u2019s 150,000 employees and to tell them the story that the Group is building.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-1 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/09\/740x360px_Orange_value_01-1.jpg')\"><\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/09\/360x360px_Orange_value_02-2.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/09\/360x360px_Orange_value_03-2.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/09\/740x360px_Orange_value_04-2.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A story written collectively<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">\u201d<strong>MANY IN ONE<\/strong>\u201c<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">This film, designed <strong>to align mindsets and strengthen the collective<\/strong>, had to be a demonstration that was simple, clear, collective and fully embodied.<br><br>To achieve this, we built it through the lens of <strong>\u201ccrossed visions\u201d<\/strong>, with a large cast composed of people working at Orange, as well as external personalities from the telecommunications world, including <strong>Tim H\u00f6ttges (CEO of Deutsche Telekom)<\/strong> and <strong>Elisabeth Moreno (former French Minister)<\/strong>.<br><br>Their testimonials intersect and respond to each other as if they were part of o<strong>ne single, unified speech.<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-6 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/09\/740x360px_Orange_value_05-1.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/09\/360x360px_Orange_value_06-1.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/09\/360x360px_Orange_value_07-1.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/09\/740x360px_Orange_value_08-1.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">36 testimonials<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">FILMED IN MORE THAN 10 COUNTRIES<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The speakers are placed at the center of the frame, in <strong>the style of a Netflix documentary<\/strong>, in <strong>carefully crafted<\/strong> and sometimes <strong>unconventional<\/strong> settings with <strong>refined lighting<\/strong>.<br><br>A second camera captures cutaway shots with <strong>tighter framings<\/strong> to create rhythm throughout the interviews.<br><br>The long version of the film, lasting 8 minutes and translated into more than 10 languages, was <strong>distributed to all employees of the Group<\/strong>.<br><br>The short version, 4 minutes long, was broadcast during a live session with <strong>CEO Christel Heydemann<\/strong>, intended for top managers.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-6 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/09\/740x360px_Orange_value_09-1.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/09\/360x360px_Orange_value_10-1.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/09\/360x360px_Orange_value_11-1.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/09\/740x360px_Orange_value_12-1.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>R\u00e9alisation d\u2019un film impactant destin\u00e9 \u00e0 l\u2019ensemble des salari\u00e9s Orange pour pr\u00e9senter l\u2019\u00e9volution de sa culture d\u2019entreprise ax\u00e9e sur 3 nouvelles valeurs cl\u00e9s.<\/p>\n","protected":false},"author":3,"featured_media":9276,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","projects-categories":[67],"projects-tags":[124,125,126,127,128],"class_list":["post-9355","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-corporate-en","projects-tags-cominterne-en","projects-tags-culture-en","projects-tags-filmcorporate-en","projects-tags-planstrategique-en","projects-tags-valeurs-en"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/9355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=9355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/9276"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=9355"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=9355"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=9355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}