{"id":9148,"date":"2024-07-17T18:05:59","date_gmt":"2024-07-17T16:05:59","guid":{"rendered":"https:\/\/www.delasource.com\/?post_type=projects&#038;p=9148"},"modified":"2025-11-28T17:12:54","modified_gmt":"2025-11-28T16:12:54","slug":"once-upon-4-times-the-sequel-2","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/advertising\/once-upon-4-times-the-sequel-2\/","title":{"rendered":"ONCE UPON 4X TIMES \u2022 SEQUEL"},"content":{"rendered":"\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">Once upon four times&#8230;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">&#8230;PAYMENT IN 4 INSTALLMENTS WITHOUT FEES<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The idea was to extend the previous concept <strong>inspired by childhood tales to create a new modern tale<\/strong>, with a voice-over written in alexandrines that began with &#8220;Il \u00e9tait 4 fois\u2026&#8221;.<br>The objective of this sequel, intended for 3 European countries, was to reach a younger audience, hence the choice of a &#8220;slammed&#8221; voice-over and filming in Barcelona for a sunnier and more positive image that immerses us in the lively daily life of our heroine.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-6 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_01.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_02.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_03.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_04.png')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A 30-second hero film for TV<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">&#8230;AND SHORTER VERSIONS FOR THE WEB&#8230;<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The campaign notably included a <strong>30-second hero film<\/strong> in 3 languages broadcast on TV, and a series of variations in multiple short video formats for digital (30 seconds, 20 seconds, 6 seconds). <br>The director of this advertisement was again Julien Rocher, who brings a cinematic and highly visual mastery. He had previously collaborated with Delasource on the brand&#8217;s previous campaign.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"3\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/686648346\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 686648346)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 713223840)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 687854898)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-7 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_08.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_09.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_11.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_10.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-4\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_12.png')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/digital.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A specific adaptation&#8230;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">FOR DIGITAL AND SOCIAL MEDIA.<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">For digital and social media, we adapted the concept by focusing on the 3 main verticals targeted by PayPal: the fashion universe, hi-tech, and travel. The assets were then developed based on photos and animated illustrations to produce static formats, videos, and gifs.<br>The strong idea of the TV campaign was retained with &#8220;Il \u00e9tait 4 fois&#8221; to start each new story.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-2 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/SOCIAL_1080_1080_FASHION-3.gif')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_15-4.png')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_14.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_14-5.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/SOCIAL_1080_1080_SKATE.gif')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-2 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_19_B-1.png')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/gift-phone-3.gif')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-5 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_17-1.png')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_18-1.png')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_16-2.png')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/digital.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">An effective and positive campaign&#8230;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">BUT ALSO VERY CLEAR AND ENTERTAINING.<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The campaign was perceived by a large majority as easy to understand (80%), clear (84%), pleasant to watch (89%), and entertaining (93%). 85% of those who saw the campaign remember the 3 key elements of the value proposition: installment payment, free service, and availability on thousands of sites. Among them, 59% intended to use PayPal&#8217;s 4X payment without fees and 44% had a better image of the brand.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_06.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_07.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/04\/PayPal-BNPL_Thumbnail_05.png')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":8340,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","projects-categories":[72,14,71,6],"projects-tags":[40,83,44,74,52,76,13],"class_list":["post-9148","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-digital-en","projects-categories-advertising","projects-categories-advertising-en","projects-categories-digital","projects-tags-advertising-campaign","projects-tags-advertising-campaign-en","projects-tags-digital-campaign","projects-tags-digital-campaign-en","projects-tags-social-media","projects-tags-social-media-en","projects-tags-tv"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/9148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=9148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/8340"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=9148"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=9148"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=9148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}