{"id":9135,"date":"2024-07-17T15:52:36","date_gmt":"2024-07-17T13:52:36","guid":{"rendered":"https:\/\/www.delasource.com\/?post_type=projects&#038;p=9135"},"modified":"2025-11-28T17:17:58","modified_gmt":"2025-11-28T16:17:58","slug":"purpose-film-reality","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/corporate-en\/purpose-film-reality\/","title":{"rendered":"PURPOSE FILM: REALITY\u2026"},"content":{"rendered":"\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">The reality is that we can&#8217;t detail everything&#8230;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">BUT A FILM CAN STILL SAY IT ALL.<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">7 employees gather on <strong>a simple and unadorned film set<\/strong> to talk about the challenges that Orange has taken on and what it has already accomplished positively and usefully around the world. <br><strong>A film that breaks the norms, without graphics, typography, or music<\/strong>, all in less than 3 minutes. <br>This film was <strong>shown at the opening of the shareholders&#8217; meeting<\/strong> and then on social networks, the corporate website, and the group&#8217;s intranet. <br>It also supported Orange&#8217;s internal communication efforts around <strong>CSR<\/strong>.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"bg-grey-l uniq-vid\">\n\t\t<div class=\"contain revealimg-0\">\n\t\t\t<div class=\"iframe-box bg-black\">\n\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/925067035\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<!--<div class=\"space-80\"><\/div>-->\n\t<\/div>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">More than an economic operator&#8230;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">A TRUE SOCIAL PLAYER.<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">Through this film, <strong>Orange<\/strong> wanted to convince of its sincerity, to convince that <strong>its purpose is not a passing trend<\/strong> but the expression in simple and chosen terms of its history and its desirable future. <br>The objective was to affirm that the Group wants to <strong>fully play its role in society<\/strong>. More than an economic operator, <strong>Orange<\/strong> must reveal itself as <strong>a true social player<\/strong>.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-6 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/12\/740x360px_orange-raison_detre_01.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/12\/360x360px_orange-raison_detre_06-1.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/12\/360x360px_orange-raison_detre_02.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/12\/740x360px_orange-raison_detre_04.png')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/12\/360x360px_orange-raison_detre_05.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/12\/360x360px_orange-raison_detre_03.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2022\/12\/740x740px_orange-raison_detre_07.png')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":8664,"menu_order":6,"comment_status":"open","ping_status":"closed","template":"","projects-categories":[67],"projects-tags":[96,95,126,97],"class_list":["post-9135","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-corporate-en","projects-tags-assembleegenerale","projects-tags-filmcorporate","projects-tags-filmcorporate-en","projects-tags-raisondetre"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/9135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=9135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/8664"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=9135"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=9135"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=9135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}