{"id":9124,"date":"2024-07-17T12:06:09","date_gmt":"2024-07-17T10:06:09","guid":{"rendered":"https:\/\/www.delasource.com\/?post_type=projects&#038;p=9124"},"modified":"2025-11-28T17:49:26","modified_gmt":"2025-11-28T16:49:26","slug":"hard-earned-easily-sent","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/advertising-en\/hard-earned-easily-sent\/","title":{"rendered":"HARD-EARNED, EASILY SENT"},"content":{"rendered":"<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/03\/WU_GAL_03_01.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/03\/WU_GAL_03_02.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/03\/WU_GAL_03_03.png')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/event.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\"><br>Humanizing the brand perception\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">AND ACQUIRING NEW CUSTOMERS.<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\"><strong>Western Union<\/strong> called on the <strong>Advertising &amp; Digital division<\/strong> of Delasource to design an advertising campaign targeting the <strong>diasporas from the Maghreb, Sub-Saharan Africa, and Turkey<\/strong> residing in France.<br>The objective of this campaign was to promote the use of <strong>Western Union<\/strong> as <strong>the simplest way to send money abroad<\/strong>, whether via the mobile app, the website, or the network of physical retail locations.<br>The key performance indicators (KPIs) aimed to <strong>increase the acquisition of new customers<\/strong> while <strong>modernizing and humanizing the brand perception<\/strong>, which benefits from a history of over 150 years.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/03\/WU_GAL_04_01.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/03\/WU_GAL_04_02.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/03\/WU_GAL_04_03.png')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-2 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/03\/WU_GAL_06_01-1.png')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/03\/WU_GAL_06_02-1.png')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/event.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\"><br>Durement gagn\u00e9\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">FACILEMENT ENVOY\u00c9.<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">We developed a concept that highlights <strong>target customers who earn their living through hard work<\/strong>, and values the sacrifices they make to <strong>share part of their income with their loved ones<\/strong> back home.<br><br>The idea was to depict workers at their workplace, easily identifiable (chef, artisan, doctor), who show a certain pride <strong>in being able to financially support their loved ones thanks to Western Union<\/strong>. This approach is accompanied by the campaign&#8217;s baseline: <strong>&#8220;<strong><em>Durement gagn\u00e9, facilement envoy\u00e9<\/em><\/strong>&#8220;<\/strong>. <\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/03\/WU_GAL_05_01.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/03\/WU_GAL_05_02.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/03\/WU_GAL_05_03.png')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-2 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/03\/WU_GAL_07_01-1.png')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/03\/WU_GAL_07_02-1.png')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/event.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">More than 100 assets delivered\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">FOR A DIGITAL, OOH, AND DOOH DEPLOYMENT.<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The media plan spanned <strong>a 6-month period<\/strong>, with key moments during various religious holidays such as <strong>Ramadan or Eid<\/strong>. <br>We started with a <strong>Digital deployment (on social networks, display, search engines, through affiliate partnerships and influencers)<\/strong>, with strong visibility on <strong>Meta, Snapchat, and TikTok<\/strong>, as well as a few weeks of broadcasting on ethnic television channels. <br>Subsequently, we complemented this deployment with an <strong>OOH and DOOH<\/strong> presence in the cities of <strong>Paris, Lyon, and Marseille<\/strong>. <br>In total, <strong>more than 100 assets (static images, videos, GIFs)<\/strong> were delivered to media agencies to ensure the complete deployment of this campaign.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/www.delasource.com\/wp-content\/uploads\/2024\/04\/WU_SOLO_01-1024x468.png\" alt=\"\" class=\"wp-image-9021\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":9024,"menu_order":14,"comment_status":"open","ping_status":"closed","template":"","projects-categories":[72,71],"projects-tags":[83,106,84,31,76],"class_list":["post-9124","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-digital-en","projects-categories-advertising-en","projects-tags-advertising-campaign-en","projects-tags-display","projects-tags-dooh-en","projects-tags-ooh","projects-tags-social-media-en"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/9124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=9124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/9024"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=9124"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=9124"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=9124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}