{"id":8150,"date":"2021-07-21T13:55:49","date_gmt":"2021-07-21T11:55:49","guid":{"rendered":"https:\/\/www.delasource.com\/?post_type=projects&#038;p=8150"},"modified":"2025-11-28T17:59:57","modified_gmt":"2025-11-28T16:59:57","slug":"campagne-paiement-en-4x-sans-frais","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/advertising-en\/campagne-paiement-en-4x-sans-frais\/","title":{"rendered":"ONCE UPON 4X TIMES"},"content":{"rendered":"\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A 30-second &#8220;hero film&#8221; for TV<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">&#8230;AND SHORTER VERSIONS FOR THE WEB.<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The strong idea of the campaign was to draw inspiration from childhood fairy tales by creating a modern tale whose voice-over, written in alexandrines, begins with &#8220;Il \u00e9tait 4 fois\u2026\u00a0&#8221; and ends with the campaign signature &#8220;Il \u00e9tait 4 fois le paiement en 4 fois sans frais, avec PayPal&#8221;.<br>The campaign notably consists of a 30-second hero film broadcast on TV on several channels including M6, TF1, and various TNT channels, a 30-second radio spot, and a series of short video formats for digital (30 seconds, 20 seconds, 6 seconds).<br>The director of this advertisement is Julien Rocher, who has previously collaborated with Delasource on previous campaigns for the brand.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"3\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/535883896\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 535883896)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 534383438)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 534383405)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-6 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/pp_4Xsansfrais_740x740_04A.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/pp_4Xsansfrais_740x740_01A-1.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/pp_4Xsansfrais_360x360_04D.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/pp_4Xsansfrais_740x740_04C.png')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/pp_4Xsansfrais_360x360_04B.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/pp_4Xsansfrais_360x360_01B.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/pp_4Xsansfrais_360x360_01C.png')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/digital.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A specific variation&#8230;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">FOR DIGITAL AND SOCIAL MEDIA.<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">For digital and social media, we adapted the concept by focusing on the three main verticals targeted by PayPal: fashion, high-tech, and travel. The assets were then developed using photos and animated illustrations to produce static formats, videos, and gifs.<br>The strong idea of the TV campaign was retained with &#8220;Il \u00e9tait 4 fois&#8221; to start each new story.<br>In parallel, we deployed dedicated polls on Facebook and Instagram to encourage interaction and engagement.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/pp_4Xsansfrais_360x360_03B.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/pp_4Xsansfrais_740x740_03A.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/PAYPAL_PAYin4_RUN_1080x1080.gif')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-3 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/pp_4Xsansfrais_02_telephone.gif')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/Plan-de-travail-1-2.png')\"><\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/BANNERS_PP_4X_SACADOS-1080x1080-3.gif')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/PP_PAYin4_ILLUS_DIGIT_VOYAGE-01-1.png')\"><\/div>\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-5 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/SNEAKERS-300x600-01-3.png')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/SNEAKERS-300x600-02-2.png')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/SNEAKERS-300x600-03-2.png')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-2 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/BANNERS_PP_4X_STMICHEL-1080x1080-5.gif')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/pp_4Xsansfrais_03_telephone.gif')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/PP_PAYin4_ILLUS_DIGIT_FASHION-1.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/PP_PAYin4_ILLUS_DIGIT_FASHION-02.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/BANNERS_PP_4X_CHAUSSURES-1080x1080-2.gif')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-2 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/BANNERS_PP_4X_TABLETTE-1080x1080-2.gif')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/pp_4Xsansfrais_02_telephone_gif.gif')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/digital.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">An effective and positive campaign&#8230;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">BUT ALSO VERY CLEAR AND ENTERTAINING.<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The campaign was perceived by a large majority as &#8220;easy to understand&#8221; (80%), &#8220;clear&#8221; (84%), &#8220;pleasant to watch&#8221; (89%), and &#8220;entertaining&#8221; (93%). 85% of the people who saw the campaign remembered the three key elements of the value proposition: installment payments, the free service, and its availability on thousands of sites. Among them, 59% intended to use PayPal&#8217;s 4X payment without fees and 44% had a better image of the brand.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-5 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/PP_PAYin4_ILLUS_DIGIT_STATIC-02-1.png')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/PP_PAYin4_ILLUS_DIGIT_HIGH-TECH-03.png')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2021\/04\/PP_PAYin4_ILLUS_DIGIT_STATIC-01.png')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":7323,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"","projects-categories":[71,72],"projects-tags":[83,74,76],"class_list":["post-8150","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-advertising-en","projects-categories-digital-en","projects-tags-advertising-campaign-en","projects-tags-digital-campaign-en","projects-tags-social-media-en"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/8150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=8150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/7323"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=8150"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=8150"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=8150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}