{"id":7311,"date":"2021-03-03T11:45:41","date_gmt":"2021-03-03T10:45:41","guid":{"rendered":"https:\/\/www.delasource.com\/?post_type=projects&#038;p=7311"},"modified":"2025-11-28T17:46:19","modified_gmt":"2025-11-28T16:46:19","slug":"the-scammed-anonymous","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/advertising-en\/the-scammed-anonymous\/","title":{"rendered":"THE SCAMMED ANONYMOUS"},"content":{"rendered":"\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A two-phase campaign<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">PRESENTATION OF THIS CAMPAIGN<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The campaign began with an initial phase featuring <strong>viral and humorous videos<\/strong> that depicted <strong>scammers<\/strong> on the <strong>web facing their victims<\/strong> in &#8220;real life&#8221; (IRL). The second phase included the <strong>web series<\/strong> <strong>The Scammed Anonymous<\/strong>, consisting of 3 main videos that humorously highlighted a support group dedicated to <strong>victims of online scams<\/strong>.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"bg-grey-l uniq-vid\">\n\t\t<div class=\"contain revealimg-0\">\n\t\t\t<div class=\"iframe-box bg-black\">\n\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/211687423\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<!--<div class=\"space-80\"><\/div>-->\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-9 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_selector_img_11-A-4.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_selector_img_09-2.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_selector_img_11-B-4.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_selector_img_10-1.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-4\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_selector_img_08-2.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-5\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_selector_img_12-2.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"zb-block-slider\" items=\"7\">\n\t\t<div class=\"contain revealimg-0\">\n\t\t\t<div class=\"zb-slider\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_digital_01-3.jpg\" \/><img decoding=\"async\" src=\"https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_digital_02.jpg\" \/><img decoding=\"async\" src=\"https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_digital_03.jpg\" \/><img decoding=\"async\" src=\"https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_digital_04-1.jpg\" \/><img decoding=\"async\" src=\"https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_digital_05-2.jpg\" \/><img decoding=\"async\" src=\"https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_digital_07-2.jpg\" \/><img decoding=\"async\" src=\"https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_digital_08-2.jpg\" \/>\n\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"btn-slider btn-slider-bw pale sm-hide\"><img src=https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/arrow-left-white.svg><\/div>\n\t\t\t<div class=\"btn-slider btn-slider-fw pale sm-hide\"><img src=https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/arrow-right-inactif.svg><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\"><strong>Scammers<\/strong><br>&#8220;IN REAL LIFE&#8221;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">THE LOTTERY WINNER, THE CAR SALESMAN, AND THE BANKING ADVISOR<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The <strong>first phase<\/strong> of the campaign consisted of <strong>3 humorous and viral videos<\/strong> depicting <strong>the scammers facing their victims<\/strong> &#8220;In Reel Life&#8221; in a bistro. The idea was to demonstrate the absurdity of the most common scams received by email (spam) by personifying them. We thus discovered <strong>the fake banking advisor<\/strong> trying to get your online access codes, <strong>the lottery organizer<\/strong> making you win over 2 million dollars, and <strong>the convertible car salesman<\/strong> asking for a 50% deposit by bank transfer. The <strong>Scammers<\/strong> videos were viewed by over <strong>8 million internet users<\/strong>.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"3\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/184540390\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 184540390)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 184540766)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 184539034)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">&#8220;Online scams don&#8217;t just happen to Delphine, Fran\u00e7ois, or Colette&#8221;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\"><strong>SECOND PHASE: THE SCAMMED ANONYMOUS<\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\"><strong>FOR THE SECOND PHASE<\/strong> of this campaign, to further consumer protection and education, we depicted the scammed individuals in the form of a <strong>web series<\/strong>.<br><br>Delphine, <strong>the serial shopper<\/strong>, Fran\u00e7ois, <strong>the trouble collector<\/strong>, and Colette and Henri, <strong>the retirees<\/strong>, all share their scam experiences during <strong>&#8220;anonymous meetings.&#8221;<\/strong> <br><strong>These humorous videos<\/strong> aimed to raise awareness of this risk and inform consumers about the launch of the mini-site antiarnaques.fr, where all the best security practices for online transactions could be found.<br><br>The <strong>Scammed Anonymous<\/strong> videos were viewed by <strong>14 million<\/strong> internet users, with <strong>9 million<\/strong> watching them to the end.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"3\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/193727773\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 193727773)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 193727580)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 193727684)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/digital.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A media plan<br>100% digital<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">SIGNIFICANT ENGAGEMENT ON FACEBOOK, YOUTUBE, LEBONCOIN.FR<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The <strong>media plan was primarily focused<\/strong> on <strong>Facebook, YouTube,<\/strong> and <strong>mobile devices<\/strong>, with a partnership with <strong>leboncoin.fr<\/strong> and the <strong>Leboncoin mobile app<\/strong>. The videos enjoyed significant engagement on Facebook, and <strong>the campaign generated a positive sentiment<\/strong> around the PayPal brand, which greatly improved consumer perception regarding security and <strong>reduced the number of daily calls<\/strong> to its call centers about fraud and phishing by 15%.<br><br>The campaign was awarded the <strong>Grand Prix du Brand Content 2018<\/strong> as well as the <strong>Grand Prix Strat\u00e9gies du Brand Content 2018<\/strong> in the Banks and Insurance category.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_selector_img_01-1.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_selector_img_02.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_selector_img_03.jpg')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-1 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_selector_img_07-1.jpg')\"><\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_selector_img_06-1.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_selector_img_05-3.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/04\/pp_aa_selector_img_04-1.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":7186,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","projects-categories":[71],"projects-tags":[74],"class_list":["post-7311","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-advertising-en","projects-tags-digital-campaign-en"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/7311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=7311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/7186"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=7311"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=7311"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=7311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}