{"id":7308,"date":"2019-08-19T11:15:01","date_gmt":"2019-08-19T09:15:01","guid":{"rendered":"https:\/\/www.delasource.com\/?post_type=projects&#038;p=7308"},"modified":"2025-11-28T18:44:09","modified_gmt":"2025-11-28T17:44:09","slug":"orange-good","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/corporate-en\/orange-good\/","title":{"rendered":"ORANGE GOOD"},"content":{"rendered":"\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">Showing the behind the scene<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">TO CHANGE CONSUMER PERCEPTION<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The operator <strong><em>Orange<\/em><\/strong> also sells <strong>white-label mobile phones<\/strong>, and this represents <strong>more than 20% of terminal sales in Europe.<\/strong><br>Even though what we call ODMs (Original Design Manufacturers) are considered a \u201clow-cost\u201d offer, Orange does not neglect product quality. Every mobile phone undergoes a full series of tests to ensure that it meets consumer expectations before reaching the market.<br><br>We went to meet the people who carry out these various tests on a daily basis.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"9\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/290708688\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 290708688)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 290708864)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 290709033)\" \/><\/div><div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 290709198)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 290709369)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 290709527)\" \/><\/div><div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 290709765)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 290709912)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 338931019)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"btn-slider btn-slider-bw pale sm-hide\"><img src=https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/arrow-left-white.svg><\/div><div class=\"btn-slider btn-slider-fw pale sm-hide\"><img src=https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/arrow-right-inactif.svg><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/orange-good-06.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/orange-good-03-2.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/orange-good-07.jpg')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">From Lannion to Lyon, via Seoul<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">DISCOVERING ORANGE FACTORIES AND LABS<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">To create our portraits of Orange experts, we followed Arnaud in Lannion, who performs <strong>100 drop tests on a mobile phone<\/strong>, as well as Marc, who tests <strong>battery endurance<\/strong>, and Alan, who travels directly to South Korea for <strong>unannounced quality checks on a manufacturer\u2019s assembly lines<\/strong>.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-4 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/orange-good-08.jpg')\"><\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-sub\">\n\t\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/orange-good-09-1.jpg')\"><\/div>\n\t\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/orange-good-10.jpg')\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/orange-good-11-1.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A BtoBtoC campaign<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">&#8230;.DEPLOYED ACROSS EUROPE<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\"><strong>The 9 video portraits were broadcast simultaneously:<\/strong><br>\u2022 on Orange\u2019s content platforms<br>\u2022 in Orange retail stores<br>\u2022 through influencer and tech-tester social networks<br>in France, Spain, Belgium, Poland, Romania and Slovakia.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-6 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/orange-good-04-2.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/orange-good-02.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/orange-good-05-2.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/orange-good-01-1.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":7277,"menu_order":25,"comment_status":"open","ping_status":"closed","template":"","projects-categories":[67],"projects-tags":[68,69,70],"class_list":["post-7308","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-corporate-en","projects-tags-brandcontent-en","projects-tags-motiondesign-en","projects-tags-portraits-2-en"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/7308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=7308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/7277"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=7308"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=7308"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=7308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}