{"id":7307,"date":"2021-03-03T11:41:03","date_gmt":"2021-03-03T10:41:03","guid":{"rendered":"https:\/\/www.delasource.com\/?post_type=projects&#038;p=7307"},"modified":"2025-12-01T14:16:52","modified_gmt":"2025-12-01T13:16:52","slug":"business-stories","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/advertising\/business-stories\/","title":{"rendered":"BUSINESS STORIES"},"content":{"rendered":"\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"13\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/267797110\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 267797110)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 263203282)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 279451312)\" \/><\/div><div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 344322010)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 293345955)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 293347807)\" \/><\/div><div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 344321667)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 293346663)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 293347089)\" \/><\/div><div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 358779523)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 293346328)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 263201978)\" \/><\/div><div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 358779165)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"btn-slider btn-slider-bw pale sm-hide\"><img src=https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/arrow-left-white.svg><\/div><div class=\"btn-slider btn-slider-fw pale sm-hide\"><img src=https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/arrow-right-inactif.svg><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">Project Genesis<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\"><strong>HIGHLIGHTING PAYPAL&#8217;S ADDED VALUE FOR E-COMMERCE MERCHANTS<\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">In Europe and Asia, the PayPal brand is known and recognized, but its <strong>added value for entrepreneurs<\/strong> is not always well understood. It is in this context that we launched the <strong>Business Stories by PayPal<\/strong> campaign, aimed at small and medium-sized e-commerce businesses, PayPal prospects, and users.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-1 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_08-1.jpg')\"><\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_12-1.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_13-1.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_11-1.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">3 main objectives<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">&#8230;FOR A PREMIUM WEBSERIES<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\"><strong>\u2022 Image :<\/strong> Position PayPal as a partner rather than just a payment tool.<br><strong>\u2022 Influence : <\/strong>Collaborate with young influential brands for the choice of entrepreneurs.<br><strong>\u2022 Understanding<\/strong> : Explain and highlight PayPal&#8217;s value proposition (simplicity, credibility, international expansion, conversion).<br><\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-6 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_02-1.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_01-1.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_04.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_03-1.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/digital.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A media plan <br>100% digital<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">&#8230;FOR INTERNATIONAL DISTRIBUTION<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\"> \u2022 Creation of <strong>a landing page<\/strong> for each country.<br> \u2022 Distribution of native videos on <strong>Facebook and LinkedIn<\/strong>.<br> \u2022 Use of the films as evergreen content on <strong>PayPal.com<\/strong> and <strong>PayPal CRM programs<\/strong> in <strong>EMEA and Asia<\/strong> markets.<br> \u2022 Creation of &#8220;stories&#8221; called <strong>&#8220;Small Business Tips&#8221; by the entrepreneur<\/strong>, to tease the campaign on <strong>smartphones<\/strong>.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"4\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/360513962\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 360513962)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 360497958)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 360514070)\" \/><\/div><div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 360514022)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"btn-slider btn-slider-bw pale sm-hide\"><img src=https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/arrow-left-white.svg><\/div><div class=\"btn-slider btn-slider-fw pale sm-hide\"><img src=https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/arrow-right-inactif.svg><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-1 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_13-2.jpg')\"><\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_14.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_15.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_16.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">After 3 months of the campaign\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">&#8230;CONVINCING RESULTS<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\"> <strong>\u2022 Reach<\/strong>: 6 million<br><strong> \u2022 Video completion rate<\/strong>: 84% (versus an average of 45%)<br><strong> \u2022 Facebook engagement rate<\/strong>: 36%<br> <strong>\u2022 +2.4%<\/strong> in new PayPal business account openings on PayPal.com<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_10.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_05-2.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/07\/pp_lifestyle_smb_img_07-3.jpg')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":7106,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","projects-categories":[71,14,5],"projects-tags":[17,68,18,70,43,89],"class_list":["post-7307","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-advertising-en","projects-categories-advertising","projects-categories-corporate","projects-tags-brandcontent","projects-tags-brandcontent-en","projects-tags-portraits-2","projects-tags-portraits-2-en","projects-tags-webserie","projects-tags-webserie-en"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/7307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=7307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/7106"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=7307"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=7307"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=7307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}