{"id":6476,"date":"2019-08-16T11:10:08","date_gmt":"2019-08-16T09:10:08","guid":{"rendered":"http:\/\/www.delasource.com\/?post_type=projects&#038;p=6476"},"modified":"2025-11-28T17:24:57","modified_gmt":"2025-11-28T16:24:57","slug":"campagne-p2p","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/advertising-en\/campagne-p2p\/","title":{"rendered":"SHARING GOOD MOMENTS"},"content":{"rendered":"\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A BIG IDEA\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">MULTICHANNEL &amp; MULTI-COUNTRY ORIENTED<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">Money and splitting the bill are often hot topics, even among friends. The main idea of the campaign was to highlight that the <strong>PayPal app<\/strong> allows you to <strong>reimburse your friends easily and quickly<\/strong>. This way, we can fully enjoy moments of pleasure with friends as <strong>money is no longer an issue<\/strong>. The use of <strong>SLOW-MOTION<\/strong> was intended to reinforce the idea of extending these moments of sharing with friends. The term &#8220;sharing&#8221; then had a double meaning: sharing the bill and sharing moments of joy.<br><br><\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"3\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/340206557\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 340206557)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 340206513)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 341566112)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/digital.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">Many formats created<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">FOR THIS CROSS-MEDIA CAMPAIGN<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The campaign assets consisted of 3 videos <strong>directed by Portuguese filmmaker Paco Cruz<\/strong>, presented in multiple lengths and formats (16:9, vertical, square&#8230;). These spots showcased 3 moments of sharing between friends: the concert, the caf\u00e9, and the mud race, with the claim <strong>&#8220;Big nights\/jumps\/laughs are made to be shared&#8221;<\/strong>&#8230; These 3 scenes were also photographed by <strong>British photographer Kenton Thatcher<\/strong> for the OOH campaign deployed in more than a dozen countries, as well as part of the posts dedicated to social networks.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-4 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_05-1.jpg')\"><\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-sub\">\n\t\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_07.jpg')\"><\/div>\n\t\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_06-1.jpg')\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_20-3.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_14-5.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_18-4.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_19-2.jpg')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/digital.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A social activation on shared moments<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">AND FOCUSED ON THE USE OF THE APP<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">In parallel with the campaign, we launched <strong>a challenge on social networks<\/strong> where users could receive \u20ac10 by sending 1 cent to a friend via the PayPal app. The idea was to <strong>familiarize the target audience with the usage<\/strong> by encouraging them to use the app and <strong>involve their network<\/strong>.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-5 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_21-2.jpg')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_22-2.jpg')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_23-2.jpg')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-2 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_02-3.jpg')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_10-4.jpg')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/digital.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A digital-first media plan<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">AS WELL AS CINEMA, DOOH &amp; OOH DISTRIBUTION<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The campaign primarily targeted <strong>online media and social networks<\/strong>, with a decidedly <strong>mobile-focused<\/strong> approach.<br><br><strong>The media plan<\/strong> was different in each country, but the main platforms were :<br> \u2022    YouTube\/Insta\/Facebook\/Snapchat\/Twitter (Video, Carousel, Story&#8230;)<br> \u2022    IAB Display Banner <br> \u2022    Outdoor &amp; Digital Outdoor<br> \u2022    Email &amp; Landing Page (based on PayPal templates)<br> \u2022    Cinema<br><\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_15-2.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_16-2.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_17-4.jpg')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-2 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_11-B-3.jpg')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_12-B-5.jpg')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-1 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_01-4.jpg')\"><\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_02-4.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_03-3.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-p2p-2019_img_04-2.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>Campagne publicitaire internationale pour promouvoir l&#8217;app PayPal et en d\u00e9velopper l&#8217;usage.<\/p>\n","protected":false},"author":3,"featured_media":7047,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","projects-categories":[72,71],"projects-tags":[83,61,74,84,76],"class_list":["post-6476","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-digital-en","projects-categories-advertising-en","projects-tags-advertising-campaign-en","projects-tags-digital-activation","projects-tags-digital-campaign-en","projects-tags-dooh-en","projects-tags-social-media-en"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/6476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=6476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/7047"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=6476"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=6476"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=6476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}