{"id":11597,"date":"2026-10-16T18:28:11","date_gmt":"2026-10-16T16:28:11","guid":{"rendered":"https:\/\/www.delasource.com\/?post_type=projects&#038;p=11597"},"modified":"2026-10-16T18:28:11","modified_gmt":"2026-10-16T16:28:11","slug":"keolis-safety-campaign-tousattentifs","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/advertising-en\/keolis-safety-campaign-tousattentifs\/","title":{"rendered":"WE&#8217;VE GOT YOUR ATTENTION!"},"content":{"rendered":"\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">In the city, at low speed, every day\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\"><strong>THAT&#8217;S WHERE IT ALL HAPPENS<\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">Nearly <strong>24,000 buses and coaches<\/strong> in 14 countries, and the world&#8217;s largest tram and automated metro network: <strong>Keolis<\/strong> entrusted us with its 2026 Group safety campaign, with one clear goal: <strong>reducing accidents involving third parties<\/strong> around its vehicles.<br><br>Pedestrians, cyclists, scooter riders, drivers: it all happens in the city, at low speed, in everyday interactions. Earbuds, smartphones, habits: people no longer register the size of a bus or a tram, its blind spots or its braking distance.<br><br>The brief: <strong>break away from the usual codes of prevention<\/strong>, without moralizing or guilt-tripping.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"1\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/1223654418\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 1223654418)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-2 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/magnific__create-a-photorealistic-product-mockup-the-first-p__6717-scaled.png')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_tram_format_01_00m00.52s.jpg')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-7 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_tram_16-9_-_01_00m00.56s-e1792137977626.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_tram_carre_02_00m01.92s.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_tram_carre_04_00m04.68s.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_tram_carre_06_00m06.60s.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-4\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_tram_carre_07_00m12.32s.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">Deliberately too visible\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">TO CREATE A SPIKE OF ATTENTION ON THE STREET<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\"><strong>Our insight:<\/strong> in public spaces, <strong>we no longer see what we see every day<\/strong>. One more bus, one more tram.<br><br>Our approach: make the vehicles <strong>impossible to miss<\/strong>. A bus covered in pink fur, a bus dressed in neon lights, a coach adorned with feathers, a tram bristling with giant sea anemones.<br><br>Then a question, with a smile: <strong>\u201cNow do we have your attention?\u201d<\/strong> The safety message follows right behind, under the <strong>#TousAttentifs<\/strong> banner, with the support of <strong>French Road Safety<\/strong> (S\u00e9curit\u00e9 routi\u00e8re).<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"1\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/1213879634\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 1213879634)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-2 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/Keolis_abribus_nuit_angles-morts-scaled.jpg')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_bus_rose_fo_01_00m00.60s.jpg')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">4 vehicles, 4 messages\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">BORN IN OUR AI LAB, FROM CITY BOULEVARDS TO THE COUNTRYSIDE<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">Each vehicle carries a message, staged in <strong>a situation of immediate danger<\/strong>.<br><br>Behind these images, a <strong>full 6-person creative team<\/strong>: copywriter, art directors, prompt engineer, graphic designers and motion designer. With our <strong>AI Lab<\/strong>, generative AI lets us push the art direction very far, from downtown streets to country roads.<br><br>In total, <strong>4 spots<\/strong> and <strong>4 key visuals<\/strong>, adapted to every format in the media plan.<br><br>For subsidiaries and networks, we delivered a <strong>complete, editable toolkit<\/strong> <strong>for international use<\/strong>: videos, outdoor posters, web banners, DOOH and social media formats.<br><br>Not to mention buses actually wrapped in pink for the launch <strong>press conferences<\/strong> in the Paris region and in Lyon.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"1\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/1214602887\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 1214602887)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-7 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_bus_plumes__01_00m00.64s.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_bus_plumes__02_00m02.04s-1.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_bus_plumes__04_00m05.12s.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_bus_plumes__05_00m07.04s.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-4\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_bus_plumes__06_00m12.80s.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">One month on every screen\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">A MEDIA PLAN CRAFTED BY OUR TEAMS<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">From <strong>September 10 to October 11, 2026<\/strong>, the campaign ran across <strong>digital<\/strong> channels: display, programmatic video, YouTube, Meta and LinkedIn. <strong>Media planning and media buying were handled entirely by Delasource.<\/strong><br><br>Every channel met or exceeded its impressions target.<br>More than <strong>16.5M impressions<\/strong> and more than <strong>6.3M videos watched to 100%<\/strong>.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-8 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/magnific__create-a-photorealistic-product-mockup-the-first-p__6718-scaled.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_bus_neon_16_01_00m00.84s.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/10\/keolis_-_campagne_securite_bus_neon_fo_02_00m02.32s.jpg')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"1\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/1214602907\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 1214602907)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a 360 campaign for Keolis: 4 films and visuals imagined with our AI Lab, and a digital media plan that beat all its targets.<\/p>\n","protected":false},"author":16,"featured_media":11595,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","projects-categories":[71],"projects-tags":[83,175,173,174,76],"class_list":["post-11597","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-advertising-en","projects-tags-advertising-campaign-en","projects-tags-display-2","projects-tags-ialab-2","projects-tags-mediabuying-2","projects-tags-social-media-en"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/11597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=11597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/11595"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=11597"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=11597"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=11597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}