{"id":11282,"date":"2026-07-01T15:20:09","date_gmt":"2026-07-01T13:20:09","guid":{"rendered":"https:\/\/www.delasource.com\/?post_type=projects&#038;p=11282"},"modified":"2026-07-01T17:14:57","modified_gmt":"2026-07-01T15:14:57","slug":"the-morning-april","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/corporate-en\/the-morning-april\/","title":{"rendered":"THE APRIL MORNING"},"content":{"rendered":"\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">Just like a TV show\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">WITH <strong>THE ENERGY OF A LIVE ON THE MOVE<\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The <strong>Morning April<\/strong> is the yearly gathering that brings together the Group&#8217;s <strong>3,000 employees<\/strong> around the world. For its 2026 edition, part of the <strong>Spring 27<\/strong> strategic plan, April wanted to move beyond the classic format and <strong>reinvent the experience<\/strong>.<br><br><strong>Our answer:<\/strong> a roughly 70-minute show designed like a <strong>live<\/strong> broadcast, continuous and embodied though not aired live, hosted by <strong>Audrey Tcherkoff<\/strong> with four guests.<br><br>All the energy and spontaneity of live, built around <strong>gentle walk-throughs<\/strong> of April&#8217;s Lyon building, to break the &#8220;filmed meeting&#8221; effect.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-4 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-01.png')\"><\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-sub\">\n\t\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-16.png')\"><\/div>\n\t\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-08.png')\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-29.png')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"1\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/1200810059\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 1200810059)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-6 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-12.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-07.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-23.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-15.png')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-8 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-20.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-19.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-18.png')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A set that travels through the whole company&#8230;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">A MULTI-SPOT SHOOT ACROSS APRIL&#8217;S OFFICES<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">Rather than a single stage, we chose a show that <strong>moves through the offices<\/strong>: entrance hall, lounge, bar, terrace, coffee corner, open space, each guest in their own dedicated spot.<br><br>Short, moving transitions carried by our host, a <strong>&#8220;corporate cinema&#8221; framing<\/strong> and all cameras on <strong>Ronin gimbals<\/strong> for full freedom of movement.<br><br>A talk-show approach that keeps the spontaneous <strong>&#8220;slices of life&#8221;<\/strong>, so that every new spot signals a new topic.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-6 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-25.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-31.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-17.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/07\/APRIL-MO-24.png')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">Specific contents, graphic design and 4 languages\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">WITH AI LIP-SYNC<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">Ahead of the show, we also produced a series of <strong>6 video capsules<\/strong> filmed from Paris to Lyon, and as far as the Alps and Casablanca: expert takes to camera, a cross-interview of partners led by host <strong>Victoire Sikora<\/strong>, a playful Q&amp;A module and a best-of of <strong>the brand&#8217;s sports ambassadors<\/strong>.<br><br>All rounded out by a full graphics package, to keep the pace of a real show.<br><br>And above all, <strong>English, Spanish and Portuguese versions generated with AI<\/strong> (translation, dubbing and lip-sync) that preserve each speaker&#8217;s voice and tone for a native feel.<\/p>\n\t\t<\/div>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Conception et r\u00e9alisation du Morning April 2026 en \u00e9mission fa\u00e7on \u00ab live \u00bb, tourn\u00e9e dans les espaces April \u00e0 Lyon, avec capsules vid\u00e9o et versions pour l&#8217;international en lipsync IA<\/p>\n","protected":false},"author":4,"featured_media":11223,"menu_order":1,"comment_status":"open","ping_status":"closed","template":"","projects-categories":[67],"projects-tags":[169,143,165,166,167,168],"class_list":["post-11282","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-corporate-en","projects-tags-ai-lipsync","projects-tags-captation-en","projects-tags-com-interne-en","projects-tags-lipsync-ia-en","projects-tags-plateau-tv-en","projects-tags-tv-set"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/11282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=11282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/11223"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=11282"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=11282"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=11282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}