{"id":11142,"date":"2026-06-30T14:55:19","date_gmt":"2026-06-30T12:55:19","guid":{"rendered":"https:\/\/www.delasource.com\/?post_type=projects&#038;p=11142"},"modified":"2026-07-01T17:27:53","modified_gmt":"2026-07-01T15:27:53","slug":"trust-film-orange","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/advertising-en\/trust-film-orange\/","title":{"rendered":"THE TRUST FILM"},"content":{"rendered":"\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">No speeches, no questions in advance&#8230;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\"><strong>FILMING THOUGHT AS IT TAKES SHAPE<\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">To open the Leaders Meeting that brings together its executives from around the world, Orange wanted a <strong>visionary, inspiring film about trust<\/strong>, in the spirit of its <strong>Trust the Future<\/strong> strategic plan.<br><br>Our approach: <strong>no scripted speeches<\/strong>, simply meeting young students who react on the spot.<br><br>We film <strong>thought as it takes shape<\/strong>: real emotion, quick wit, silence, laughter and the spontaneity of critical thinking.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-8 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_16.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_04.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_25.png')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"1\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/1203385673\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 1203385673)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-7 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_27.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_13.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_33.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_34.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-4\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_38.png')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">They are aged 18 to 25\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">AND COME FROM ALL OVER THE WORLD, TO PARIS<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">Over <strong>three days of filming in Paris<\/strong>, we gave the floor to students from <strong>EPITA<\/strong>, the <strong>Institut Europ\u00e9en de Journalisme (IEJ)<\/strong> and international students from the <strong>Cit\u00e9 internationale universitaire de Paris<\/strong>.<br><br>A <strong>wide diversity of profiles, backgrounds and languages<\/strong>, mirroring the international scope of the Orange leaders who will discover the film.<br><br>Each student was filmed <strong>individually<\/strong>, in a setting that invites genuine, candid expression.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-7 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_05-scaled-e1782826756920.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_20.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_19.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_30.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-4\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_17.png')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">Real emotion, no artifice\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">WITH A COMMERCIAL-GRADE FILMING SET-UP<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">We chose an <strong>intimate interview set-up<\/strong>: soft lighting, a neutral set, a discreet crew and a high-end image rig with <strong>two ARRI Alexa 35 cinema cameras<\/strong>, to leave all the room to sincerity.<br><br>Facing the students, a screen rolls out the questions and powerful images (Philippe Petit between the towers in 1974, a child learning to ride a bike with their father, and more), with just a voice, a sound bed or AI-generated questions and answers.<br><br>An edit that embraces <strong>spontaneity, blending tenderness<\/strong>, humour and emotion until trust becomes a collective certainty.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-6 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_13.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_31.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_03.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/06\/film_confiance_24.png')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9alisation d&#8217;un film corporate d&#8217;Orange sur la confiance, tourn\u00e9 \u00e0 Paris avec des \u00e9tudiants internationaux pour ouvrir un grand rendez-vous de dirigeants.<\/p>\n","protected":false},"author":4,"featured_media":11073,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","projects-categories":[67,71,72],"projects-tags":[156,136],"class_list":["post-11142","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-corporate-en","projects-categories-advertising-en","projects-categories-digital-en","projects-tags-film-corporate-en","projects-tags-pleniere-en"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/11142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=11142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/11073"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=11142"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=11142"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=11142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}