{"id":10998,"date":"2026-02-05T12:11:32","date_gmt":"2026-02-05T11:11:32","guid":{"rendered":"https:\/\/www.delasource.com\/?post_type=projects&#038;p=10998"},"modified":"2026-03-05T11:39:55","modified_gmt":"2026-03-05T10:39:55","slug":"vivatech","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/corporate-en\/vivatech\/","title":{"rendered":"LA COUVERTURE DE VIVATECH"},"content":{"rendered":"\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">Raconter l&#8217;innovation&#8230;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">EN \u00c9TANT AU COEUR DU SALON INCONTOURNABLE DE LA TECH<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">Depuis trois \u00e9ditions cons\u00e9cutives, Delasource accompagne Orange Business dans la couverture vid\u00e9o de sa pr\u00e9sence sur <strong>VivaTech<\/strong>, l\u2019un des plus grands rendez-vous europ\u00e9ens d\u00e9di\u00e9s \u00e0 l\u2019innovation et \u00e0 la technologie. <strong>L\u2019objectif : capter l\u2019\u00e9nergie du salon, valoriser les expertises et donner \u00e0 voir les innovations<\/strong> pr\u00e9sent\u00e9es sur le stand d&#8217;Orange, \u00e0 travers des formats courts, incarn\u00e9s et facilement partageables.<br><br>Pens\u00e9 pour les r\u00e9seaux sociaux et les plateformes digitales de la marque, le dispositif \u00e9ditorial privil\u00e9gie un ton direct, accessible et dynamique, loin des formats corporate traditionnels. L\u2019enjeu est de rendre l\u2019innovation tangible et compr\u00e9hensible, en mettant en avant celles et ceux qui la portent au quotidien.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"1\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/1089703187\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 1089703187)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/02\/GAL_05_01.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/02\/GAL_05_02.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/02\/GAL_05_03.png')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"1\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/1092453300\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 1092453300)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">Des formats courts et innovants&#8230;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">POUR COLLER \u00c0 L&#8217;ESPRIT DU SALON<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">Au c\u0153ur du dispositif, <strong>notre journaliste reporter d\u2019images &#8220;Neal<\/strong>&#8220;, d\u00e9j\u00e0 \u00e0 l\u2019\u00e9cran dans la s\u00e9rie <em>Insider<\/em> produite pour Orange, part \u00e0 la rencontre des experts, partenaires et startups pr\u00e9sents sur le salon. Son approche &#8220;vulgarisatrice &#8220;et sa proximit\u00e9 avec les intervenants apportent un ton naturel et spontan\u00e9 aux contenus.<br><br>Plusieurs formats \u00e9ditoriaux rythment cette couverture. Des interviews rapides avec la capsule <strong>\u201cHi Techs!\u201d<\/strong>, des formats ludiques comme <strong>\u201cVrai \/ Faux\u201d<\/strong> autour des innovations pr\u00e9sent\u00e9es, ou encore des conversations plus directes avec <strong>\u201cDis nous tout\u201d<\/strong>, qui donnent la parole aux top management. <br><br>Ces modules courts permettent de <strong>multiplier les points de vue, d\u2019aborder l\u2019innovation sous diff\u00e9rents angles<\/strong> e<strong>t de renforcer l&#8217;image &#8220;tech&#8221; de la marque<\/strong>.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"1\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/1093785349\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 1093785349)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-4 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/02\/GAL_01_01.png')\"><\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-sub\">\n\t\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/02\/GAL_01_02.png')\"><\/div>\n\t\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/02\/GAL_01_03.png')\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/02\/GAL_01_04.png')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/corporate.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">Un worklow de production &#8220;live&#8221;&#8230;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">POUR DIFFUSER BIEN ET \u00c0 CHAUD.<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">Con\u00e7us pour une diffusion rapide et efficace, les formats sont calibr\u00e9s pour les usages des r\u00e9seaux sociaux et particuli\u00e8rement <strong>LinkedIn<\/strong>, canal privil\u00e9gi\u00e9 pour valoriser les expertises d\u2019Orange Business. Montage dynamique, habillages graphiques l\u00e9gers et formats courts permettent de capter l\u2019attention tout en restant fid\u00e8les \u00e0 l\u2019identit\u00e9 de la marque<br><br>Cette approche \u00e9ditoriale transforme la pr\u00e9sence d\u2019Orange Business sur VivaTech en un v\u00e9ritable <strong>terrain de production de contenus<\/strong>, capable d\u2019alimenter la communication digitale de la marque bien au-del\u00e0 du salon lui-m\u00eame. Une mani\u00e8re de prolonger l\u2019\u00e9v\u00e9nement, tout en renfor\u00e7ant la visibilit\u00e9 des innovations et des talents qui les portent.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/02\/GAL_04_01-1.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/02\/GAL_04_02-1.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2026\/02\/GAL_04_03-1.png')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>3 ann\u00e9es cons\u00e9cutives de couverture vid\u00e9o de Vivatech pour Orange Business.<\/p>\n","protected":false},"author":14,"featured_media":10935,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","projects-categories":[67],"projects-tags":[143,80,147],"class_list":["post-10998","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-corporate-en","projects-tags-captation-en","projects-tags-live-en","projects-tags-reportages-en"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/10998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=10998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/10935"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=10998"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=10998"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=10998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}