{"id":10787,"date":"2025-11-20T14:23:39","date_gmt":"2025-11-20T13:23:39","guid":{"rendered":"https:\/\/www.delasource.com\/projects\/%projects-categories%\/grandes-philanthropies\/"},"modified":"2025-11-28T16:45:15","modified_gmt":"2025-11-28T15:45:15","slug":"grandes-philanthropies","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/advertising-en\/grandes-philanthropies\/","title":{"rendered":"GRANDES PHILANTHROPIES AND LEGACIES"},"content":{"rendered":"\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\"><br>Deploying campaigns with strong messages\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">AND SUPPORTING THE FOUNDATION IN ITS PHILANTHROPIC DEVELOPMENT.<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">The French Foundation of the Order of Malta called on Delasource to strengthen its visibility among donors and to develop its strategy for legacies, donations and patronage. We designed two complementary approaches: <strong>a concrete and immediately deployable Christmas campaign, and a structured strategic recommendation<\/strong> that includes creative directions and a complete media plan.<br><br>These campaigns aim to highlight the importance of solidarity and transmission, <strong>placing both the donor and the beneficiary at the heart of the message<\/strong>.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/www.delasource.com\/wp-content\/uploads\/2025\/11\/FODM_SOLO_02-1024x485.png\" alt=\"\" class=\"wp-image-10749\"\/><\/figure>\n<\/div>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\"><br>First campaign during the holidays&#8230;<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">WITH SENSITIVE AND IMPACTFUL VISUALS<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\"><br>The Christmas campaign presents two visuals illustrating different areas of action for the Foundation: <strong>early childhood and heritage preservation<\/strong>. Each message links the idea of a legacy to a concrete and positive action, such as \u201cYour final will can support their first steps\u201d or \u201cYour final will can give them a second life.\u201d<br><br>These visuals were <strong>designed to work immediately<\/strong> in print, with digital and social media variations that reinforce the clarity of the message and the visual coherence of the Foundation.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"357\" src=\"https:\/\/www.delasource.com\/wp-content\/uploads\/2025\/11\/FODM_SOLO_04-1024x357.png\" alt=\"\" class=\"wp-image-10752\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2025\/11\/FODM_GAL_03_01.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2025\/11\/FODM_GAL_03_02.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2025\/11\/FODM_GAL_03_03.png')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-2 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2025\/11\/FODM_GAL_02_01-1.png')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2025\/11\/FODM_GAL_02_02-1.png')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/campagne.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A second concept to occupy the space\u2026<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">ALL YEAR LONG.<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">A structuring concept built around the value of giving: <strong>\u201cYour donations have value.\u201d<\/strong><br><br><strong>The idea<\/strong> is to show that every donation is not only financial. It carries universal values (support, transmission, preservation) and results in concrete actions.<br><br>A segmentation of actions into <strong>three main families: Transmission \u2022 Preservation \u2022 Support<\/strong>, and visual series such as Bring to Life, Give New Life, Give a Place, all conceived for print, digital and social media.<br><br>This approach allows the Foundation to embody its mission through <strong>an emotional and warm angle <\/strong>that is <strong>fully consistent with its commitments<\/strong>.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/www.delasource.com\/wp-content\/uploads\/2025\/11\/FODM_SOLO_01-1024x485.png\" alt=\"\" class=\"wp-image-10717\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/www.delasource.com\/wp-content\/uploads\/2025\/11\/FODM_SOLO_03-1024x485.png\" alt=\"\" class=\"wp-image-10744\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2025\/11\/FODM_PISTE01_SQUARE_1080_naissance.jpg')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2025\/11\/FODM_PISTE01_SQUARE_1080_vie.jpg')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('https:\/\/www.delasource.com\/wp-content\/uploads\/2025\/11\/FODM_GAL_01_03-1.png')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>Campagne digitale et print pour la France.<\/p>\n","protected":false},"author":4,"featured_media":10716,"menu_order":14,"comment_status":"open","ping_status":"closed","template":"","projects-categories":[72,71],"projects-tags":[83,74,134,76],"class_list":["post-10787","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-digital-en","projects-categories-advertising-en","projects-tags-advertising-campaign-en","projects-tags-digital-campaign-en","projects-tags-print-en","projects-tags-social-media-en"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/10787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=10787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/10716"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=10787"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=10787"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=10787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}