{"id":10784,"date":"2019-08-13T10:48:34","date_gmt":"2019-08-13T08:48:34","guid":{"rendered":"https:\/\/www.delasource.com\/projects\/%projects-categories%\/give-better\/"},"modified":"2025-11-28T15:48:30","modified_gmt":"2025-11-28T14:48:30","slug":"give-better","status":"publish","type":"projects","link":"https:\/\/www.delasource.com\/en\/projects\/advertising-en\/give-better\/","title":{"rendered":"GIVE BETTER \u2022 FRANCE"},"content":{"rendered":"\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/digital.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A global campaign reinterpreted for France<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">WITH A LOCAL STORYTELLING<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\"><strong>The Give Better campaign is built on a strong creative universe <\/strong>featuring luminous shop windows, concrete textures, blurred effects and depth-of-field play. However, the toolkit, originally designed mainly for the North American market, needed to be reworked to fit French habits and expectations.<br><br>Delasource therefore revisited these visual codes to propose <strong>a more understated aesthetic<\/strong>, closer to the brands highlighted and more consistent with their responsible commitments.<br><br>We created short narrative formats for <strong>Instagram<\/strong> and <strong>Facebook<\/strong>, designed to tell in just a few seconds the story and mission of each partner brand.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-9 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('http:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/Give-Better_Friendly_11_00000.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('http:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/Give-Better_Friendly_1_1_00030.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('http:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/Give-Better_Friendly_11_00069-1.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-3\" style=\"background-image: url('http:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/Give-Better_Friendly_11_00160-1.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-4\" style=\"background-image: url('http:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/Give-Better_Friendly_11_00228-1.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-5\" style=\"background-image: url('http:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/Give-Better_Friendly_11_00288-1.png')\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"4\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/374888774\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 374888774)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 374888799)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 374888821)\" \/><\/div><div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 374888842)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"btn-slider btn-slider-bw pale sm-hide\"><img src=https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/arrow-left-white.svg><\/div><div class=\"btn-slider btn-slider-fw pale sm-hide\"><img src=https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/arrow-right-inactif.svg><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/digital.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">Short stories for brands that matter<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">WITH SIMPLE AND HUMAN WRITING<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">Each banner and carousel follows a shared three-step structure:<br><br><strong>A direct hook <\/strong>that reveals the brand\u2019s commitment or know-how.<br><strong>A proof point<\/strong>, such as manufacturing method, materials or impact.<br><strong>An emotional or uplifting conclusion<\/strong> that reconnects the brand to the holiday spirit.<br><br>The final slogans, unified under the baseline <strong>\u201cA beautiful idea behind your gifts\u201d<\/strong>, position PayPal as <strong>a supporter<\/strong> of these responsible French brands.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-2 bg-white\">\n\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('http:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-give-better-img-02-1.jpg')\"><\/div>\n\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('http:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-give-better-img-02.jpg')\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\t<div class=\"block-custom-text\">\n\t\t<div class=\"align-50 contain pad-t-80\">\n\t\t\t<div class=\"contain-bg-icon w-55 mrg-0 pad-b-80 md-w-100\" style=\"background:right bottom no-repeat url('https:\/\/www.delasource.com\/en\/\/wp-content\/themes\/zoo-b-child\/images\/digital.svg'); background-size: 45%;\"> <!-- ; background-size: auto 80%; -->\n\t\t\t\t<p class=\"t-title w-90 mrg-0 c-orange revealimg-0\">A complete and responsible social ecosystem<\/p>\n\t\t\t\t<p class=\"t-subtitle c-grey-e revealimg-1\">LIKE THE BRANDS HIGHLIGHTED<\/p>\n\t\t\t<\/div>\n\t\t\t<p class=\"w-45 mrg-0 p-text line-h2 md-w-100 pad-b-80 revealimg-1\">We softened the very US-style holiday codes to create a gentler and more European atmosphere, more aligned with the values of responsible consumption upheld by the partner brands.<br><br>Together, these elements form <strong>a coherent, premium and committed<\/strong> digital campaign that highlights both the artisans and entrepreneurs as well as the products themselves.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"zb-block-slider-vimeo bg-grey-l\" items=\"3\">\n\n\t\t<div class=\"contain revealimg-0\">\n\n\t\t\t<div class=\"iframe-box\">\n\t\t\t\t<iframe loading=\"lazy\" class=\"blockVideoPlayer\" src=\"https:\/\/player.vimeo.com\/video\/374888864\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"container relative\">\n\t\t\t\t<div class=\"zb-slider\" zb-off>\n\t\t\t\t\t<div class=\"slide-page\"><img decoding=\"async\" class=\"video-img-gallery active \" src=\"\" onclick=\"switchBlockVideo(this, 374888864)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 374888900)\" \/><img decoding=\"async\" class=\"video-img-gallery\" src=\"\" onclick=\"switchBlockVideo(this, 374888880)\" \/><\/div>\n\t\t\t\t\t<div class=\"bullets sm-center\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n<aside class=\"bg-grey-l custom-gallery\">\n\t<div class=\"contain\">\n\t\t<div class=\"grid-layout-0 bg-white\">\n\t\t\t<div class=\"grid-sub\">\n\t\t\t\t<div class=\"grid-item background revealimg-0\" style=\"background-image: url('http:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/Cive-Better_-HOPAAL_11_00064-1.png')\"><\/div>\n\t\t\t\t<div class=\"grid-item background revealimg-1\" style=\"background-image: url('http:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/Give-Better_OE_11_00171-1.png')\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"grid-item background revealimg-2\" style=\"background-image: url('http:\/\/www.delasource.com\/wp-content\/uploads\/2019\/08\/paypal-give-better-img-03B-1.png')\"}><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>Campagne digitale de No\u00ebl pour PayPal France<\/p>\n","protected":false},"author":4,"featured_media":10737,"menu_order":26,"comment_status":"closed","ping_status":"closed","template":"","projects-categories":[72,71],"projects-tags":[133,74,76],"class_list":["post-10784","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects-categories-digital-en","projects-categories-advertising-en","projects-tags-advertising-en","projects-tags-digital-campaign-en","projects-tags-social-media-en"],"_links":{"self":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects\/10784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/comments?post=10784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media\/10737"}],"wp:attachment":[{"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/media?parent=10784"}],"wp:term":[{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-categories?post=10784"},{"taxonomy":"projects-tags","embeddable":true,"href":"https:\/\/www.delasource.com\/en\/wp-json\/wp\/v2\/projects-tags?post=10784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}