GRANDES PHILANTHROPIES AND LEGACIES
Two campaigns to strengthen the spirit of generosity.
We supported the French Foundation of the Order of Malta with two complementary initiatives: a Christmas campaign dedicated to legacy giving, and a concept built around a powerful idea that highlights human values and the impact of transmission.
The French Foundation of the Order of Malta called on Delasource to strengthen its visibility among donors and to develop its strategy for legacies, donations and patronage. We designed two complementary approaches: a concrete and immediately deployable Christmas campaign, and a structured strategic recommendation that includes creative directions and a complete media plan.
These campaigns aim to highlight the importance of solidarity and transmission, placing both the donor and the beneficiary at the heart of the message.
The Christmas campaign presents two visuals illustrating different areas of action for the Foundation: early childhood and heritage preservation. Each message links the idea of a legacy to a concrete and positive action, such as “Your final will can support their first steps” or “Your final will can give them a second life.”
These visuals were designed to work immediately in print, with digital and social media variations that reinforce the clarity of the message and the visual coherence of the Foundation.
A structuring concept built around the value of giving: “Your donations have value.”
The idea is to show that every donation is not only financial. It carries universal values (support, transmission, preservation) and results in concrete actions.
A segmentation of actions into three main families: Transmission • Preservation • Support, and visual series such as Bring to Life, Give New Life, Give a Place, all conceived for print, digital and social media.
This approach allows the Foundation to embody its mission through an emotional and warm angle that is fully consistent with its commitments.
